Innovating Brand Protection

Since the 1980s, AIM’s Anti-Counterfeiting Committee has worked with a wide array of other rights holders to develop and enforce brand protection solutions.

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Brands Leading Change for a Sustainable Future

AIM is the European Brands Association representing brand manufacturers in Europe on key issues which affect their ability to design, distribute and market their brands.

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Latest news

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18 December 2023

AIM welcomes the adoption of the Council’s position on packaging legislation, but regrets that distinctive packaging is not properly protected

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14 December 2023

AIM co-signs industry statement calling on EU Member States to ensure that the new packaging legislation upholds Single Market principles

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01 December 2023

AIM co-signs joint industry statement on proposed ban to environmental claims on products containing hazardous substances

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Our priority areas

Inspired by

People

AIM members are manufacturers of branded consumer products that are united in their purpose to build strong, evocative brands and as such place the consumer at the heart of what they do.
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Inspired by

People

Drivers of

Sustainability

Sustainability is a top priority for Europe’s citizens and likewise for brands.
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Drivers of

Sustainability

Leading with

Innovation

Brands are intrinsically dedicated to innovation and value creation, constantly striving to create, craft and build differentiated products to meet, and indeed exceed, consumer expectations.
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Leading with

Innovation

Striving for

Competitiveness

The ways in which products and services reach consumers are increasingly diverse and rapidly evolving, adapting to how the product’s features and experience are best delivered.
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Striving for

Competitiveness

Promoting

Human Rights

Brands are committed to The United Nations Guiding Principles on Business & Human Rights and are putting people and respect for human rights at the centre of their responsible sourcing programmes.
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Promoting

Human Rights

Pioneering

Digital Watermarks

Digital watermarks are imperceptible codes, the size of a postage stamp, covering the surface of a consumer goods packaging and carrying a wide range of attributes
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Pioneering

Digital Watermarks

COVID-19

Our branded consumer goods companies are supporting communities across Europe and the world, taking many forms in the battle against Covid-19
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COVID-19