Press release for immediate release – Brussels, 13 September 2021 – Following last week's partnership announcement, the Digital Watermarks Initiative HolyGrail 2.0 has reached its first milestone with the successful validation of the project's first prototype detection sorting unit. Developed...
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Press release – Brussels, 6 September 2021 – AIM, the European Brands Association, and the Alliance to End Plastic Waste announced today a partnership to drive the next stage of development for intelligent waste sorting under the Digital Watermarks Initiative...
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In a joint industry letter to the European Commission, AIM - European Brands Association and several cross sectorial organisations highlight the opportunities that digital means can bring for product information requirements benefitting businesses and citizens across the European Union, and...
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Representing several industries and sectors across Europe, AIM and six other associations wrote to EVP Vestager yesterday to raise their concerns over the envisaged reform of dual distribution under the Vertical Block Exemption Regulation (VBER). In its last public consultation,...
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AIM-Progress is a forum of consumer goods manufacturers and suppliers assembled to enable and promote responsible sourcing practices and sustainable production systems. It is a global initiative supported and sponsored by AIM, the European Brands Association, with the key...
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