AIM, the European Brands Association, believes that climate change is one of the greatest challenges we face, as society and as businesses. Tackling the accelerating pace of climate change requires transformational changes to the broader systems in which brands operate....
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On 17 October 2019, AIM, the European Brands Association, organised its Brands Nudging for Good Awards in the Concert Noble in Brussels. In the presence of representatives from the European institutions, the branded goods industry, NGOs and academia the three...
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We are delighted to present our 10 inspiring finalist nudge initiatives for the Nudging for Good Awards 2019, coming from Danone, Essity, Heineken, Mars, Nestle, PepsiCo, Pernod Ricard, Procter & Gamble, Savencia and Unilever. Check out the nudge cases on...
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On 20 September 2019, the Circular Plastics Alliance (CPA) presented and adopted its declaration. The declaration has been developed by the complete plastics value chain with support of the European Commission, and describes the alliance's vision for more recycled plastics in...
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The development of eco-design for packaging represents a strategic part of how brands are integrating circular thinking into their business strategies. Several AIM members have their individual company commitments and goals addressing eco-design. For a complete overview, have a look...
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