Today the European business community is presenting its voluntary tool to better inform consumers when they’re shopping online. The aim is to help companies find good ways to present their information to consumers including standard terms and conditions. The tool...
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AIM-PROGRESS members continued to demonstrate progress in their responsible sourcing programs in 2018 with an impressive maturity leap: 50% of members are now identified as having ‘Integrated’ responsible sourcing programs, thereby being in the upper half of the maturity scale,...
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To inspire brands, promote the Nudging for Good concept and showcase great nudge initiatives, AIM, the European Brands Association, organises every 2 years the Nudging for Good Awards. The 2019 edition will take place on 17 October at the Concert...
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AIM and FoodDrinkEurope, representing European branded food manufacturers, welcome today’s publication of a comprehensive analysis by the European Commission’s Joint Research Centre (JRC) of 128 branded and private label food and drink products across 19 EU Member States, which confirms...
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On the occasion of the launch of the new Competence Centre on Behavioural Insights, the European Commission invited the father of Nudge, Professor Cass Sunstein of Harvard University, to Brussels. But what exactly is a Nudge, why is this concept...
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