A three-in-one report summarising three significant studies into brands and consumer trust, the nature of trust, how it is built and its implications for companies and the economy. The study was commissioned by national brand associations in Europe and AIM,...
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Brands support the circular economy. It makes both environmental and economic sense to manage resources carefully and, where feasible, to re-inject recovered materials into the economy. AIM member companies are integrating circular thinking into their business strategies through responsible raw...
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On 14 April, the European Parliament adopted the legislative proposal on the protection of undisclosed know how and business information (trade secrets) against their unlawful acquisition, use and disclosure. Brands create innovation and innovations create brands. Thus, AIM has always...
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The AIM-Nudge initiative is about helping consumers to adopt healthier and more sustainable lifestyles. To recognise best practice and gain scale, AIM is launching the Nudging for Good Awards. The Awards will be given out in Spring 2017 on the...
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AIM organised its Brand Expo on 21-22 March 2016 in the Solvay Library in Brussels. The Brand Expo is an exhibition on Sustainable Growth through Innovative Brands, featuring Eco-Innovation and Social Innovation, Open Innovation, Digitalisation, and Innovation from Consumer Insights....
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