The second AIM Brand Lecture on "The future of behavioural change: public or private nudging?", by Professor Alberto Alemanno, took place on 6 May 2015. The AIM Brand Lecture series provide a new forum for the sharing of the latest...
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The second AIM Brand Lecture on "the future of behavioural change, public or private nudging?", by Professor Alberto Alemanno, took place on 6 May 2015. In his introductory remarks, Hubert Weber, President Mondelēz Europe and Member of AIM Board, launched...
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AIM-PROGRESS 2014 membership survey results clearly demonstrate that members are benefiting from participating in our global responsible sourcing (RS) programme. 61% now have established or mature RS programmes in place; audit activity has increased by 76% since 2012 and remediation...
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AIM works to enhance consumer trust in the digital market place. The goal is to create an environment that both respects consumers’ privacy and facilitates the development of innovative products and services. To read our AIM Memorandum, please click here:...
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On 13 March, the Board of AIM, the European Brands Association, unanimously voted Poul Weihrauch, Global President of Mars Petcare, as the Association’s new President. He takes over from Laurent Freixe, Executive Vice-President of Nestlé. Mr. Weihrauch will hold office...
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