The AIM Brand Lecture series provide a new forum for the sharing of the latest insights from the world of brands and from thought leaders who interact with it. Brand manufacturers share EU policy makers’ ambition to create sustainable and...
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AIM's inaugural Brand Lecture took place on 30 September 2014. The guest speaker was British 'Brand Guru' Rita Clifton CBE. In his introductory remarks, Laurent Freixe, AIM President and CEO Europe of Nestlé, shared his vision for the European Union...
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The Consumer Rights Awareness Campaign (2014), which runs from 17 March – 31 December 2014, aims to increase the general knowledge among traders and consumers of EU-wide consumer rights, that stem mostly from national transposition of EU directives. Particular focus...
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On 1 July, the Commission published its expected Communication “towards a renewed consensus on the enforcement of intellectual property rights: an EU action plan”. AIM welcomes the overall message of the document, being that IP is essential for Europe’s growth...
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On 18 June 2014, the Board of The Consumer Goods Forum released two important messages, emphasising the consumer goods industry’s commitment to sustainability and consumer health & wellness. The Consumer Goods Forum (“The Forum”) is a global, parity-based industry network...
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