On 20 September 2022, AIM Director General Michelle Gibbons participated, alongside 60 speakers from academia and industry, in the Human Advantage conference organised by BVA. The event consisted of 16 roundtables, where experts in applied behavioural science exchanged views and...
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Brussels – 20 July 2022 – Joint purchasing activities between supermarkets have significantly increased in the past decade and reinforced the...
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Ensuring respect for human rights and minimising environmental impact in their supply chains is a critical priority for brands. Member companies of AIM – European Brands Association are actively leading change for a sustainable future for people, the environment and...
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Brand manufacturers represented in AIM – European Brands Association operate and source globally. Many of our member companies are leading on responsible sourcing practices, seeking to minimise environmental impacts and ensure respect of human rights across their supply chains. From...
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On 14 June 2022, AIM, the European Brands Association invited to the House of Brands in Brussels for its first Brands Insights Event of 2022 on Consumer Empowerment - The potential of Nudge and behavioural science for consumer policy. The event gathered around 25 experts in behavioural science, consumer and environmental policy, marketing and branding with the aim to share insights, views and ideas on the Nudge concept and how it...
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