Brussels, 27th April 2022 – AIM, the European Brands Association, welcomes the provisional political agreement reached on 23rd April between the European Parliament, Council and Commission on the proposed Digital Services Act (DSA). The final text strengthens obligations on online...
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Ensuring respect for human rights and minimising environmental impact in their supply chains is a critical priority for brands. Member companies of AIM - European Brands Association are actively leading change for a sustainable future for people, the environment and...
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Brussels, 31 March 2022 – AIM, the European Brands Association, welcomes the landmark political agreement reached last week by the European Parliament and Council on the proposed Digital Markets Act (DMA), which will help curb gatekeeper platforms’ unfair trading practices online...
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Press release for immediate release – Brussels, 30 March 2022 – The Digital Watermarks Initiative HolyGrail 2.0, driven by AIM – European Brands Association and powered by the Alliance to End Plastic Waste, has achieved a significant milestone with the successful validation, after...
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AIM, the European Brands Association, welcomes the proposed Artificial Intelligence (AI) Act which aims to make sure that AI can be trusted by EU citizens while guaranteeing their safety and fundamental rights. AIM particularly welcomes the proportionate risk-based approach of...
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